3/9/2023 0 Comments What is eye tracking![]() But, if you could view her movements- or see what she sees-you would have the power to make informed improvements that will ultimately increase conversions and drive more sales. ![]() You take notes based on Nancy’s feedback and think about how you can improve your checkout journey. She hesitates and eventually abandons her cart because the journey was confusing. Your test subject, Nancy, browses the page and chooses a shiny new pair of gym shoes with ease. ![]() You’re running a usability test on a product landing page for a new range of gym shoes. In an increasingly cutthroat digital age, standing out in your niche while meeting the exact needs of your consumers is essential to business growth and longevity.īy getting under the skin of your customers, you can tailor your messaging, applications, and touchpoints to meet their exact needs -that’s where eye tracking enters the mix.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |